The Marketing and Advertising Club of Vinod Gupta School of Management, IIT Kharagpur published the 2010 edition of its annual magazine titled MADazine. The magazine is an attempt to look at the recent trends, challenges and opportunities in the world of Marketing.
MADazine covers a gamut of topics - as diverse as marketing art to marketing in the virtual world. Opinions from the who's who of the Marketing world are presented in interviews from the top notch management executives of companies like IBM, McDonald's, Uninor and Idhasoft. MADazine also features an Expert section where the opinions from established professionals and academicians in the area of Marketing and Communications are brought out. The student community of Vinod Gupta School of Management has also contributed a bunch of articles presenting the freshness in the minds of the young and upcoming business generation.
The assortment of articles is a testament to the diversity that IIT B-Schools are always proud of. From scholarly articles with research findings supporting them to write-ups on hot trends and tools in marketing by the students, MADazine is a good mix of experience and innovativeness.
MADazine also gives a sneak peek into the various activities of the Marketing and Advertising Club round the year and the life at Vinod Gupta School of Management in general.